In various regions of Russia, a large media holding company, a trendsetter in the digital outdoor advertising market, broadcasts a series of greetings for International Women’s Day on digital screens.
The creative team of the media holding company MAER prepared this with the involvement of artificial intelligence. Neural networks created the image of a beautiful lady – romantic, elevated, attractive. A symbol of eternal femininity – a mysterious stranger embodying the best female qualities.
Another festive campaign launched in partnership with the People’s Front. A touching story – flowers and congratulations from members of Putin’s team: famous artists, athletes, public figures.
Over five days, residents of Moscow, Volgograd, Voronezh, Nizhniy Novgorod, Novosibirsk, Samara, Tyumen, Chelyabinsk will see the videos on huge media facades and digital screens – in total, over 20 million people.
“We, men, love to give you gifts, our dear women! Today, this is a greeting from the faces of the stars – members of Putin’s team. Happy International Women’s Day!” – commented Mikhail Kuznetsov, head of the People’s Front executive committee.
The result of the creative collaboration between MAER and “Tavrida.ART” is a congratulatory project with 3D visualization. Unusual, fresh, original – it catches the eye.
For the fairer sex, the slogan “Girls, create what you want” is an opportunity to be true, to give free rein to their feelings, to live their lives, to contemplate and create.
“Dear women! I congratulate you on the wonderful holiday – International Women’s Day! May life bring more bright moments, and may wishes come true. May love and care surround you. I especially want to congratulate those who tirelessly carry out their duties – our doctors, teachers, volunteers, women in military professions. Be strong, confident, don’t hesitate to conquer new heights. Happy Spring and Beauty Day, dear women!” – congratulated the owner and CEO of the media holding company Konstantin Mayor.