Wildberries users have been acquiring various programs, such as Microsoft Office, Carbit (a car diagnostic software that shows electronic block data), the visual editor Canva, and VPN applications, as reported by a representative of the “Wildberries Digital” service. The sales of software on the platform have also risen significantly: last year, users purchased 170,000 physical media, flash drives, or disks with boxed software solutions, which is 10 times more than in 2022, and about 5500 activation keys for programs, which is 16 times more than the previous year.